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The Death of Telemarketing Has Been Exaggerated ... Or Has It?
The Death of Telemarketing Has Been Exaggerated ... Or Has It? At least 60 percent of households are ... are now on the Do Not Call list, the level of telemarketing is down, but it still remains an effective ...- Authors: Jon Hamilton
- Date: Jun 2007
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Summary of Orlando sessions
Summary of Orlando sessions This article provides summaries of the sessions sponsored by the Nontraditional ... Nontraditional Marketing Section at the recent SOA meeting in Orlando Florida. Topics included measuring sales ...- Authors: Society of Actuaries
- Date: Jan 2004
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Actuarial Profession>Code of Conduct; Health & Disability
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Direct Marketing: Part 1—Analysis of Solicitations
Marketing: Part 1—Analysis of Solicitations This article covers measurement of key actions by presenting ... presenting an approach to the analysis of direct-mail insurance solicitations. Marketing and distribution; ...- Authors: H Lund
- Date: Apr 1999
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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The Value of the Sentinel Effect—Revisited
The Value of the Sentinel Effect—Revisited This article is about the concept of the Sentinel Effect ... amounts where testing is not done, thereby minimizing the chances that their afflictions will be discovered ...- Authors: Application Administrator
- Date: Oct 1998
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Underwriting - Life Insurance
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The Challenge of Effectively Implementing Change
The Challenge of Effectively Implementing Change This article discusses change initiatives and how companies ... executives need to take a proactive approach to manage the change in order to assure success. N/A; 10144 ...- Authors: Charles Thalheimer
- Date: Jan 2006
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Actuarial Profession
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Interactive Voice Messaging: The Missing Piece of the Marketing Mix
Messaging: The Missing Piece of the Marketing Mix This article describes the benefits of Interactive ... Interactive Voice Messaging IVM as part of a marketing program and how it can create a measurable impact on sales ...- Authors: Carol Ferrari
- Date: May 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Consumers Online: The Role of the Internet in the Purchase Process
Online: The Role of the Internet in the Purchase Process This article discusses the results of a LIMRA ... LIMRA survey about the use of the internet by life insurance and annuity consumers. E-commerce;Marketing ...- Authors: Mary M Art
- Date: Sep 2004
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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To Infinity and Beyond! The Future of Insurance
To Infinity and Beyond! The Future of Insurance The article offers a discussion about future products ...- Authors: Application Administrator
- Date: Jan 2001
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Health & Disability; Life Insurance>Marketing and distribution - Life Insurance
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Who’s Afraid of the Big, Bad Internet?
Afraid of the Big, Bad Internet? This article looks at how insurance companies are viewing the use of ... of the internet for sales purposes in these early days of the development of this market place. E-commerce;Marketing ...- Authors: UNKNOWN Mark L Trencher
- Date: Apr 2000
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Chairperson's Corner - The Essence of Nontraditional Marketing
Chairperson's Corner - The Essence of Nontraditional Marketing Chairperson's Corner ... Chairperson's Corner - The Essence of Nontraditional Marketing Chairperson's Corner from News ...- Authors: Robert Stone
- Date: May 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Actuarial Profession